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Experience® Blog
Despite the rise of online and mobile technology at banks across the country, studies show consumers still prefer face-to-face interactions when they need financial advice. The challenge for banks is balancing innovation with human interaction to meet the needs of their customers and create a personalized experience. Incorporating technology at bank branches is important, but what will keep customers coming back now and in the future is meaningful interactions with actual humans. It is these interactions that make people feel comfortable making important financial decisions.
Hospitality suites have changed drastically over the last several years and brands now strive to create memorable experiences to drive loyalty, educate potential customers on products and services and strengthen business relationships. Companies like Under Armour are leveraging their assets to offer one-of-a-kind experiences, such as meet-and-greets with prominent athletes or other role models they sponsor. These types of unique hospitality events create a lasting impression on business partners and clients while highlighting the unique aspects of the brand.
As brand experience becomes ever more important, companies need to think about all aspects of the marketing mix as being a part of that experience. Content, design, social media and more contribute to the overall brand experience, which can feel like an elusive concept. However, each move you make as a marketer contributes to it, whether it be with your digital content or your trade show booth design. Your booth should fit into the overall narrative of your brand story and be intentionally designed to enhance the experience created across all channels.