Empire Bank
PROJECT: Master Brand Environment, Graphic Design, Brand Elements, Localization, Branch Roll-out Program
CLIENT: Empire Bank
LOCATION: Staten Island, NY
Empire Bank Expands and Refreshes Throughout the Empire State
Empire Bank’s CEO Philip Guarnieri is driving a steady expansion and upgrade program for the community institution, working with Image 4 to design and deploy Brand Environments for the branches in Brooklyn and Staten Island.
PROJECT SERVICES
- Graphic Design
- Specialty Fabrication
- Graphic Production
- Site Installation
- Project Management
Project Overview
Empire Bank is a recognized Brand in certain neighborhoods in the city, and needed to create both visibility and deliver a Brand Experience in the new branches. Image 4’s graphic design team developed a vibrant, energetic color palette and specified a suspended ceiling treatment to unify the building and the Brand. Lighting treatments were designed to match the shapes in the ceiling treatments to unify the entire concept.
Image 4’s Brand Development team suggested connecting to each community through a localization program. We researched the communities, sourced images of the facilities’ neighborhoods, and modified them through filtering and adjusting color to present as wall art. These were applied as large-scale custom wallcovering at the focal point of the branch Other images showing customer interaction are displayed as collage and displayed along with custom-fabricated compliance boards and merchandising posters, truly integrating the Brand into the space.
ATM visibility is an important part of Brand visibility. Image 4 designed, fabricated and installed large-scale lighted ATM surrounds that can’t be missed!
Customer and community response has been positive, and the institution has embedded itself in several new neighborhoods throughout New York City.