Build a Brighter Branch: Use Infrastructure to Your Advantage | Current by GE

By Jeff Baker, posted on June 14, 2019

As banks re-imagine the role branches will play in an increasingly digital world, many are looking at strategies that simultaneously elevate the customer experience and reduce overhead costs.


For banks, bricks-and-mortar branch locations are as necessary as a giant vault. People want to see who’s minding their money. Many innovative banks like JPMorgan Chase & Co. are using smart infrastructure solutions to drive customer engagement while driving down energy use. LED energy-efficient smart lighting gives the branch greater wireless connectivity. Sensors control temperature and even count the number of customers on site.

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