Here’s What Trade Show Professionals Really Want in Event Technology

By Image 4, posted on May 24, 2019

In order for trade show presence to pay off, trade show pros hope that event technology is robust and dynamic enough to provide real solutions. A common thread is the desire for integrative solutions. From capturing and leveraging attendee data, to centralizing and standardizing data collection and access, to a holistic approach that balances services and technical attributes, trade show pros want to see technology solutions that meet their needs instead of them having to adapt to the ways in which tech is lacking.

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