Trade shows are not just for making connections in your exhibit. They can also be vehicles for industry discovery and education. Your company is expert at what it does, and sharing that expertise (minus your particular competitive advantage) is a great way to both build awareness and respect for your organization. An expert tradeshow exhibit company – like Image 4 – can help you explore the how and where of tradeshow-based presentation.

There a number of ways to deliver a presentation, from a stage area within your exhibit, to renting a conference room adjacent to the hotel.

Here are some considerations you may be interested in when asking what’s a key differentiator in content marketing for tradeshows:

Audience Understanding: Start by understanding your target audience—their needs, pain points, interests, and preferences. Create buyer personas to represent different segments of your audience and tailor your content to address their specific challenges and goals.

Relevant and Valuable Content: Create content that provides genuine value to your audience. This could include educational articles, how-to guides, case studies, industry insights, or entertaining stories that resonate with your audience and address their needs or interests.

Engagement and Interaction: Encourage engagement and interaction with your content by inviting comments, questions, and feedback from your audience. Respond promptly to comments and messages, foster conversations, and build a sense of community around your brand.

Build Interest: Prior to the show, develop show-specific emails with links to downloadable content framing your presentation. Project briefs, white papers and technical application information are all useful and valued deliverables. Whet the appetite of your prospects. Personal invites are also of value.

Extend your Presence: Follow up on the presentation with additional emails or newsletters expanding on your information and, of course, offering your solution to the attendee audience. Post-presentation surveys, either on paper or on line, help to engage the audience and develop buy-in to your solutions.

Become a Tradeshow-Stopper

Don’t miss this opportunity to turn your trade show presence into a platform for industry thought leadership. By sharing your expertise through presentations, you can build brand awareness, establish yourself as a trusted resource, and generate valuable leads. An expert tradeshow exhibit company like Image 4 can help you craft a winning presentation strategy and navigate the logistics of delivering it at the show. Make your next trade show a springboard for success – contact an expert today!