93% of retailers believe customers are more likely to spend money with a brand they feel connected to and yet only 55% of retail leaders plan to invest in building out experiences within their stores to help foster brand connections. Don’t miss the opportunity to get ahead of the curve and create memorable brand experiences that establish connections and increase brand loyalty.
Imagine a store where shelves, racks, counters, cash registers and stockrooms are replaced by floor-to-ceiling digital screens or smart walls. It’s a brand new shopping experience that drastically reduces in-store inventory. The exchange of data and interactivity presents a need for new content and a closer, continuous connection between IT and marketing.
Retail forecasters predict the number of store closings in 2019 will outpace that of 2018, leaving some to wonder if the uptick in foot traffic at malls across America last year was more of a ripple than a rebound. While some malls have invested in experiential brands to attract visitors, this hasn’t seemed to stem the tide of closures. Creative solutions, such as bringing previously online-only retailers to brick and mortar stores, offering newer brands pop-up space, and renegotiating lease terms are just some of the ways mall owners are trying to overcome the challenge.