When you start asking yourself if trade shows are even worth it anymore, it’s time to rethink your trade show strategy! Given the large investment of time and resources required to exhibit, you need to maximize your impact to ensure success. From booth location, to messaging, to promotion, here are a few best practices to consider before heading off to your next show.
In order for trade show presence to pay off, trade show pros hope that event technology is robust and dynamic enough to provide real solutions. A common thread is the desire for integrative solutions. From capturing and leveraging attendee data, to centralizing and standardizing data collection and access, to a holistic approach that balances services and technical attributes, trade show pros want to see technology solutions that meet their needs instead of them having to adapt to the ways in which tech is lacking.