Bring Your
Brand Into The Real World
At Image 4, we conceive, design, and produce exciting, informative, 3D environments allowing your customers to immerse themselves in your brand in-person, in places they already visit: banks and credit unions, offices, retail shops, campuses, and at events and trade shows.
Thinking
Image 4 brings to the table the perspective of many markets, from Retail to Banking to Corporate marketing. This synergy and years of experience help us look at your challenges with fresh perspective and broad creativity.
Brand Discovery, Strategy and Engagement
Who are you? Why are you? What is your Unique Value?
Image 4 helps clients discover their Authentic Brand®, the place where only Your Brand comes from and the voice in which it most powerfully speaks to prospects and customers. We consider your past, present, and future. Your competition – not just obvious competition, but future trends, technologies, and societal shifts.
Then, your team and ours collaborate to develop the Engagement Road Map – a clear series of actions to guide you in development and refinement of Your Authentic Brand®.
Brand Persona
How does your Brand “feel” to your constituents? Why should it evoke that particular feeling? How will customers experience your Brand?
Once you’ve discovered Your Authentic Brand®, it needs to come to life, to connect emotionally with your audience. Image 4 can work with you to give personality, voice, and presence to your Brand. The Brand Persona will act as a foundation for all future Brand Presentation, whether on social media, in advertisements, online, and in the physical world.
Naming
A name is a mystical thing. Great names have their roots in many places – community, geography, product features, emotions, data.
To be successful, your name must be memorable, easy to say, and evoke the meaning behind Your Authentic Brand®. Even more so, names should open a connection with your audience. And today, if at all possible, it should be “.com”.
Naming is never easy. Image 4’s practiced methodology and creative process will help your team coalesce around just the right answer to portray Your Authentic Brand®.
Creating
Image 4’s “Design Thinking” methodology delivers elegant, integrated design solutions for your business challenges. Our award-winning, multi-discipline design team is always excited by the opportunity to help solve problems.
Experience Design
Your consumers are making decisions based on the Experience they want to have, and how that Experience is delivered by the Brand. Anticipating, aligning, delivering and managing your customers’ Experience in your Brand helps move your customer from a “consumer” to your Brand Advocate.
Image 4’s Experience Design methodology has been honed over hundreds of projects and years of practice. In the “real world” and through the digital screen, we are experts at creating and delivering the Experience that creates Brand Advocates. Services include:
• Interactive Scripting
• Flow Analysis
• User-Visitor Experience Mapping
• Visual Design/Specification
Environmental Design
Great Brand experiences are as much about “feeling” as “seeing”. How does your visitor feel in your space – energized, calm, fascinated? Image 4 are expert at designing your environment to deliver the experience that delivers and differentiates your Brand.
We’re experts in Environmental design, with a special focus on how people interact with your Brand in a physical space. From managing traffic to creating comfortable, safe and effective working, shopping and selling environments, our design team can scale with your needs. Services include:
• Wellness Redesign
• Workflow Analysis
• Interior Design
• Finishes and Specifications
• Lighting Design
• Millwork and Exhibit Design
• Documentation and Project Management
• Nationwide Project Management
Object Design
Often known as Industrial Design, Image 4’s 3D design team conceives and designs everything from signs, compliance boards and retail fixtures, to millwork and trade show exhibits. Classic, Modern, Contemporary, Asian-influence, Bauhaus…all these approaches inform our custom designs that evoke Your Authentic Brand® and provide just the solution you need to engage, tell and sell. Services include:
• Trade Show Exhibit Design
• Merchandiser Design
• Brand and Art Installations
• Custom Millwork, Pods
• Interactive Displays/Demos
Graphic Design
In both the digital and physical world, great graphic and communications design tells your story, sells your products, and engages your audience beautifully and effectively. From logos to wall murals to signage, our graphic designers use your brand elements to create beautiful, high-impact graphics that tell your story in words and images. Services include:
• Custom Pattern Design
• Infographics
• Posters and Murals
• Print Media
• Digital Media
• Templates
Interactive Design
How your audience interacts with your Brand – on-screen, in-app, in-store or at-show – can be optimized to deliver just the Brand Experience you need to engage, explain and sell. Image 4 designs streamlined, intuitive interactive experiences on-screen and in the real world that are easy to understand, highly accessible, and manage the desired outcomes of the interaction. Services include:
• Technology Specification
• Technology Applications – NFC, Motion Triggers, etc.
• Touch Screen Content, Programming
• Kiosk Programs
Telling
Brand building is as much about your story as it is about presentation. Your story should resonate with your constituents. Image 4’s team of writers and photographers will research, interview, create and weave together the storyline to present your Authentic Brand®
Storyline
Every Brand has a story. How you tease that out and present it is integrated in your Brand Persona.
Content Creation
Most Brands know their story – it lives in the minds of staff and customers. Think of those defining moments when a product was invented, software was launched, a team member excelled at serving a customer.
Brand Presentation Strategy
Where do we tell your story? To whom? For how long? With what media?
Imagery
We all want to “see” as we “experience”. Imagery is an integral part of Brand building and presentation.
Making
Image 4 is an award-winning group of designers and fabricators. We believe in the value of space and place as we communicate Your Authentic Brand®. Over 40 years, 6,600 built projects on 3 continents, for clients as diverse as cruise vessels, Credit Unions, consumer brands and a variety of manufacturers, medical and pharmaceutical companies, and museums. Image 4 can design, make, and deploy precisely what you need to immerse your customers in your Brand story.
Activating
A great Brand is Present. How you make your presence known is the work of Image 4’s highly experienced Project Managers and Installers. Across the U.S. and western Europe, our team is ready to put your Brand in the right place and at the right time.
- Program Logistics
- Budget Planning
- Program Design and SOW
- Project and Timeline Planning (GANTT, TOC)
- Personnel Management
- Program Review and Reconciliation
- Asset Management Infrastructure
Museum-quality site installation craftsmen will take your project components from truck to completion in a variety of environments – Bank and Credit Union branches, corporate offices and campus, trade show and event sites, and more. Services include:
- Trade Show Site Installation and Dismantling around the World
- Casework, Cabinetry, Art and Low-voltage Lighting
- Bank/Credit Union brand and merchandising elements
- Retail shop turnkey setup
- Graphic, signage and multi-media components
- On-site supervising of other trades
Store your marketing and merchandising assets with Image 4. Let our warehouse experts kit, assemble and ship your products to your next event or opening. Services include:
- Asset Storage. Control your costs by storing assets close to where you’ll need them. Take advantage of our 30,000sf East Coast warehouse and our 20,000sf Las Vegas warehouse.
- Asset Maintenance. Never worry about inspection, cleaning, repair and repacking of all your exhibit assets prior to a show – we’ll do that for you. We survey them for damage and issue a report showing potential issues and availability for the next event.
- Kitting and Fulfillment. Get the right exhibit and graphics to the right reps, on-time, every time. Manage how many pens, squeeze-balls and brochures each rep uses for the event and know when you need to restock. Image 4 will pull and kit each of your event packages to your specification guaranteed, or you don’t pay for the service.
- Event Suite Software: Asset Management Module. Simplify management of all your assets and collateral with our easy to use cloud-based portal. Upgrade to Image 4 Event Suite and manage personal travel and lodging, assign human resources to shows, and get a birds-eye view of your total event program demands and budgets.
