Your success in the cutthroat world of tradeshows might be determined by the design of your booth. Only a few seconds are given to exhibitors by potential customers to grab their attention, communicate their brand, and interact with attendees. Sadly, a lot of booths don’t meet expectations, which leads to lost chances and inefficient […]

Fabric is all the rage at tradeshows. Understandably, as designers, we can create dynamic shapes, reduce installation time, and reduce freight costs. Fabric can be printed with vibrant full-color images, and the size of fabric reduces the visibility of seams, creating a smooth, continuous flow to your exhibit.

Trade shows are not just for making connections in your exhibit. They can also be vehicles for industry discovery and education. Your company is expert at what it does, and sharing that expertise (minus your particular competitive advantage) is a great way to both build awareness and respect for your organization. An expert tradeshow exhibit […]

As exhibit professionals, we hear frequently from our trade show and event clients the question,”what’s the best floor location for my trade show exhibit?” It’s a great question and the answer varies. But first, let’s take a look at human behavior.

You have only seconds to attract attention and tell your story at a trade show. That’s why bold, clear and effective graphics are so important. Many industry-specific shows – medical, for instance – seem to have a “universal” approach to graphic presentation. Image 4 offers unique trade show solutions and this series includes some behind-the-scenes […]