31% of customers who switched banks did so when a branch closed. While branch closure, combined with a focus on digital banking, is a popular cost-reduction strategy, there can be unforeseen consequences. This article from The Financial Brand outlines the risks associated with branch closure. Our partner AccuBranch can help you understand the costs and opportunities within your branch network […]

Do You Love Your Branch Design? GFA Federal Credit Union of Keene and Rindge, New Hampshire does! See more of GFA’s Branch here. When GFA Federal Credit Union expanded to New Hampshire, they asked Image 4 to help create a New Hampshire specific brand package for its newest branches. The new design included a fresh, […]

“Serving specific community niches, better integrating data and striking the right balance between digital and human service are among the strategic routes that take CX from being a synonym for good service to a true competitive differentiator.” If customer experience is not at the top of your list, it should be: Here then is a […]

Mastercard CMO Raja Rajamannar suggests we should jettison everything we know about traditional marketing saying that the four P’s are no longer relevant to today’s consumer.  He believes that technology in all its forms, including AI, 3D printing, drones and a host of other recent innovations, has fundamentally changed marketing as we know it and […]