How do you maximize your ROI at trade shows and events? In order to attract the right customers in a sea of competition, it pays to have a strategy to attract and engage your targets. The right strategy is key to getting the best return on your investment.
Gone are the days when financial institutions can rely solely on print and media advertisements to draw in new customers. The evolution of SEO, social and paid digital advertising, ala Google Ads, is forcing marketers everywhere to learn a new way to attract consumers.
Designing for human experience is key to the success of any business, but especially in the highly emotional world of healthcare. Healthcare facilities that use the unique culture of the community to inspire design, have patients who are less anxious, happier, and have a higher level of satisfaction with their care.
Retailers are downsizing and right-sizing traditional locations due to pressure from online shopping. The re-vamped RH brand has grown. The brand focuses on the “aspirational” values of consumers, and everyone from celebrities to the average consumer is taking notice.
Productivity is essential to compete in a global market. To enhance productivity and employee satisfaction, workplace design must evolve to support collaboration, improve employee well-being, and create environmentally sustainable offices.
Patient experience practices and standards change quickly—but the trends themselves don’t. Over the last 30 years, trends in patient experience have remained consistent, and healthcare providers have continued to chip away at realizing the end goals those trends represent. The PlaneTree model is one great example, adopted increasingly since the 1980s. Another is the architectural focus on Evidence-Based Design, which guides new construction and renovation toward an environment that reduces inpatient time and promotes better outcomes. The national effort to decrease Hospital Acquired Infections (HAIs) is another crucial trend that hasn’t changed, and in the future, even more healthcare facilities will implement design and construction practices that improve patients’ safety. Dive into a more in-depth discussion of these trends at the link.
As trade show attendance declines in the fashion industry, so do industry professionals’ evaluation of their relevance. Surveys show that brands and retailers alike are questioning the relevance of what was once a time-saving one-stop opportunity to decide on the next season’s styles. One core reason for this is that “fast” fashion seems to have gotten faster, and trade shows aren’t frequent enough to keep up. Still, trade shows are ingrained in the industry’s culture, so they’re not going anywhere soon—but they might start drawing different crowds. White Milano, for example, recently opened its doors to consumers to create an opportunity for passionate consumers and brands to connect. Is this where trade shows are headed? Time will tell.
What characterizes the optimal workplace? What kind of workplace attracts and retains hardworking talent? What do smart people need to be maximally productive? Questions like these will be top of mind for commercial designers for the foreseeable future, as competition for top talent continues to rise. Exciting trends like biophilic office design and sustainable furnishings are gaining momentum, since bringing nature into the office has proven psychological benefits. You’ll also start to see more dynamic office spaces that encourage cross-functional team collaboration. Finally, “smart offices” will become more popular, placing technological tools strategically around the office to help employees work smarter.
Customer experience will be one of the most powerful differentiators for banks moving forward. In 2020, signs suggest that banks will be pushing for a more personalized experience, increasing the number of bank-consumer interactions that feel like one-on-one encounters. That includes an expanded array of “moments of truth”—brief but important moments of connection to help customers manage their financial journey. In some cases, this will mean bringing humans back into processes that have been automated in the past, to make sure customers still get the human touch where it matters. Above all, the future of banking will be about building consumer trust and sustaining a brand image that reinforces that trust.