As the 2025 trade show season approaches, many businesses are eager to reclaim their pre-pandemic presence and capitalize on the anticipated surge in attendee numbers. Whether you’re planning a grand, immersive exhibit or a more modest booth, Image 4 can help you make a lasting impression.
Image 4 is more than a white-glove tradeshow service; we create and complete customized event and trade show marketing programs that engage prospects and boost your sales efforts. We can provide experienced designers, fabricators, and communications professionals to ensure your tradeshow is eye-catching and successful. Image 4 has been recognized multiple times as one of […]
As seasoned trade show veterans (and perhaps weary of the hard sell), you know the importance of a captivating tradeshow exhibit. It’s your silent salesperson, the first impression that can make or break valuable leads. But navigating the world of exhibit design can feel overwhelming. Fear not, fellow exhibitors, because Exhibit Design Search is here […]
Your success in the cutthroat world of tradeshows might be determined by the design of your booth. Only a few seconds are given to exhibitors by potential customers to grab their attention, communicate their brand, and interact with attendees. Sadly, a lot of booths don’t meet expectations, which leads to lost chances and inefficient […]
Fabric is all the rage at tradeshows. Understandably, as designers, we can create dynamic shapes, reduce installation time, and reduce freight costs. Fabric can be printed with vibrant full-color images, and the size of fabric reduces the visibility of seams, creating a smooth, continuous flow to your exhibit.
Trade shows are not just for making connections in your exhibit. They can also be vehicles for industry discovery and education. Your company is expert at what it does, and sharing that expertise (minus your particular competitive advantage) is a great way to both build awareness and respect for your organization. An expert tradeshow exhibit […]
As exhibit professionals, we hear frequently from our trade show and event clients the question,”what’s the best floor location for my trade show exhibit?” It’s a great question and the answer varies. But first, let’s take a look at human behavior.
You have only seconds to attract attention and tell your story at a trade show. That’s why bold, clear and effective graphics are so important. Many industry-specific shows – medical, for instance – seem to have a “universal” approach to graphic presentation. Image 4 offers unique trade show solutions and this series includes some behind-the-scenes […]
As your company gets back on the road with face-to-face marketing and sales events, the traditional play book for event selection and exhibit decisions is no longer relevant. New schedules, increased costs, and new players in the market mean that you may need to revisit your pre-2020 exhibit strategy. This article from EXHIBITOR’s Exhibiting 101 series talks about how […]