I recently read a deeply enlightening article by a marketing colleague of mine (thanks Mel!) on the difference between ROI (Return on Investment) and ROO (Return on Objectives) Read it here.
From Jeff’s Desk: We Live in the Experience Economy
- Image4 Marketing
- Digest, Financial Services
- June 24, 2024
As you’ve probably seen, both Image 4’s positioning statement and the title of our blog is “It’s About the Experience”. That’s because we’re leaders in creating marketing and sales solutions for the experience economy.
Q1 Business is on the Fast Track
- Image 4
- Digest, Events/Exhibits
- February 21, 2020
As the winter reluctantly releases its hold on most of the US, the sales season is off to a fast and full start. From the giant CES to smaller regional shows and local sponsorship events, to new outlet builds, our clients are definitely committed to business development activities. Already we are hearing some trends: more […]