How do you boost attendance, brand exposure, and post-show conversions using social media? Get tips on which channels to use when, and how to make your hashtag go the distance in this article from Inventors Digest.
How do you boost attendance, brand exposure, and post-show conversions using social media? Get tips on which channels to use when, and how to make your hashtag go the distance in this article from Inventors Digest.
In a building, you can’t click “back”. Human experience of a physical space will never mimic how we interact with a web page. In a pop-up store, trade show booth, bank, or corporate museum, there’s no option to refresh, scroll, or click back. A customer’s eyes are not limited to what’s available via mouse or […]
Flashing lights, magicians, brand ambassadors with model good-looks…. If you’ve ever been to a trade show, you’ve seen these well-worn tactics used again and again to attract an audience. They work initially by employing a direct sensory grab — “Hey! Look over here!” — but ultimately lack the context and mindset needed to achieve any […]
Customer experience is no longer limited to business transactions; brand touchpoints include many types of interactions, from a conversation with a customer service rep to a company tweet, Yelp review, or blog post that lands in an inbox. Social media and the increasingly-connected environments we live in create a myriad of opportunities for brands to […]
Let your competitors make the mistakes while you gain important leads at your next trade show. Here are 13 of the most common mistakes — we’ve seen both newbies and seasoned veterans fall into the trap!
Demand Generation. Sounds pretty simple, right? Take an action, generate a demand for you, your service, your company…it's a basic tenet to marketing in the pursuit of sales.
But what does that mean really? Our clients work with us to create sales through a platform we call a trade show exhibit, or an event environment, or a retail store. And we all know just “opening shop” does not mean prospects will magically arrive!
If done right, Trade Shows can be great lead generators delivering very competitive cost-per-lead stats. They key: planning, planning, planning. This article is a good primer.
Image 4 was proud to again sponsor the New Hampshire Businesses for Social Responsibility “Sustainability Slam” event on October 20.
Image 4 Face-to-Face Marketing has developed a fresh 20×20 exhibit to help launch Advanced Instruments' new products.