As a relative newcomer in the industry with a meager budget, Attivo Networks Inc. was a true underdog going into Black Hat USA 2017, an information and digital security conference in Las Vegas. When they decided to turn deception into a fun,creative, and honest way to engage prospects, they won big.
How do you boost attendance, brand exposure, and post-show conversions using social media? Get tips on which channels to use when, and how to make your hashtag go the distance in this article from Inventors Digest.
In a building, you can’t click “back”. Human experience of a physical space will never mimic how we interact with
Flashing lights, magicians, brand ambassadors with model good-looks…. If you’ve ever been to a trade show, you’ve seen these well-worn
Customer experience is no longer limited to business transactions; brand touchpoints include many types of interactions, from a conversation with
Let your competitors make the mistakes while you gain important leads at your next trade show. Here are 13 of the most common mistakes — we’ve seen both newbies and seasoned veterans fall into the trap!
Demand Generation. Sounds pretty simple, right? Take an action, generate a demand for you, your service, your company…it's a basic tenet to marketing in the pursuit of sales.
But what does that mean really? Our clients work with us to create sales through a platform we call a trade show exhibit, or an event environment, or a retail store. And we all know just “opening shop” does not mean prospects will magically arrive!
If done right, Trade Shows can be great lead generators delivering very competitive cost-per-lead stats. They key: planning, planning, planning. This article is a good primer.
Image 4 was proud to again sponsor the New Hampshire Businesses for Social Responsibility “Sustainability Slam” event on October 20.