Philadelphia, PA: Image 4 Helps Launch New Product Line for Advanced Instruments

By Image 4, posted on August 3, 2016

Norwood, MA based AI Companies contracted with Image 4 to conceive a completely new approach to how the company presented their products, and how sales engineers interact with prospects and customers. clean, eye-catching and highly effective exhibit launched at the Clinical Lab Expo in Philadelphia.

“We started with a blank sheet of paper” said Image 4 Creative Director Jeff Baker, “The team at Advanced Instruments had a well thought out set of needs and desires, and we designed the user experience and visuals literally from the floor up.”

The presentation features eight storage cabinets with floating cantilever counters to allow the presentation of the entire AI product lines. Both static backlighted graphics and custom video content present features and competitive advantages of each instrument.

The 16-foot high light towers support the 16-foot diameter lighted logo banner as well as allowing for pin-point flood and spolt lighting of the instruments and graphics.

Advanced Instruments launched several new and updated clinical measurement instruments at the show. Visitor response to the products and the exhibit was overwhelming with 400% more qualified leads garnered this year than last year.

The 68th AACC Clinical Lab Expo featured more than 730 exhibitors and covered 244,000 net square feet, making this the largest show floor in AACC’s history. This dynamic exhibit featured groundbreaking tests from all laboratory medicine disciplines, including mobile health, molecular diagnostics, mass spectrometry, point-of-care, and automation.

About Advanced Instruments

Leading the Industry in High Quality Laboratory Equipment.

Founded in 1955, the company is the world’s foremost authority for the application of Freezing Point Depression technology for measuring the osmolality of solutions.

Advanced Instruments is the market leader or a top competitor in every market we serve. We are proud of our experienced work force, low employee turnover and financial stability. Our operations and products comply with ISO 9001 and 13485, FDA and GMP. Where applicable, our products comply with ETL/UL, CE, RoHS and IVDD.

For more information, visit

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