Image 4 has just returned from our first major trade show event in 24 months – 2 years ago to the week. Since our business is about helping our clients market face-to-face, this was truly a seminal event. Long and short, yes, its’ different, but face-to-face marketing and sales is still the single best way […]
What will fill McCormick Place’s space?
The coronavirus understandably caught the events industry flat-footed last spring. Who can predict a once-in-a-century disease? But nearly a year into the pandemic, there’s been time to experiment, learn, adapt and develop better strategies going into 2021.
10 ways to generate more inbound leads to grow your business – Zoho Blog
For those companies still in business-development mode, trade shows may not be an option until years’ end. For those who need to keep in touch with prospects, “virtual conferences” are a path forward. Image 4 can help you produce effectively.
As the winter reluctantly releases its hold on most of the US, the sales season is off to a fast and full start. From the giant CES to smaller regional shows and local sponsorship events, to new outlet builds, our clients are definitely committed to business development activities. Already we are hearing some trends: more […]
How do you maximize your ROI at trade shows and events? In order to attract the right customers in a sea of competition, it pays to have a strategy to attract and engage your targets. The right strategy is key to getting the best return on your investment.
For any trade show, budgeting can be a challenge; however, it is a critical aspect of a successful show. First, it helps align everyone’s expectations around costs and potential value. Second, it’s a baseline for analyzing success. Budgeting is a lot easier to do if you start far enough in advance and to help you […]
As trade show attendance declines in the fashion industry, so do industry professionals’ evaluation of their relevance. Surveys show that brands and retailers alike are questioning the relevance of what was once a time-saving one-stop opportunity to decide on the next season’s styles. One core reason for this is that “fast” fashion seems to have gotten faster, and trade shows aren’t frequent enough to keep up. Still, trade shows are ingrained in the industry’s culture, so they’re not going anywhere soon—but they might start drawing different crowds. White Milano, for example, recently opened its doors to consumers to create an opportunity for passionate consumers and brands to connect. Is this where trade shows are headed? Time will tell.