“Serving specific community niches, better integrating data and striking the right balance between digital and human service are among the strategic routes that take CX from being a synonym for good service to a true competitive differentiator.” If customer experience is not at the top of your list, it should be: Here then is a compilation of five customer experience trends banks and credit unions need to be prepared for in 2022, including more community involvement and personalization, and human connection. Read more.