Image 4 is more than a white-glove tradeshow service; we create and complete customized event and trade show marketing programs that engage prospects and boost your sales efforts. We can provide experienced designers, fabricators, and communications professionals to ensure your tradeshow is eye-catching and successful. Image 4 has been recognized multiple times as one of […]
As seasoned trade show veterans (and perhaps weary of the hard sell), you know the importance of a captivating tradeshow exhibit. It’s your silent salesperson, the first impression that can make or break valuable leads. But navigating the world of exhibit design can feel overwhelming. Fear not, fellow exhibitors, because Exhibit Design Search is here […]
To Rent or To Own Now that companies are getting back on the road for events and trade shows, you might be wondering whether renting or owning your exhibit is more cost effective for your company’s needs. This article discusses some of the benefits of rent vs. own. If you’re still unsure, Image 4 can help you […]
Trade Show Project We Love… King Arthur Baking Company What We Love: Iconic Brand King Arthur Baking Company has relied on Image 4 for design, build, and maintenance of its event exhibit materials for over 15 years. Designed for easy transport and simple setup, their first exhibit was intended to be used as a portable […]
According to a recent study by the Center for Exhibition Industry Research (CEIR), the trade show industry continues to come back, with full recovery expected in 2024. Here at Image 4, we’ve seen evidence of this with many customers updating their exhibits for a fresh look and to optimize return on investment. Read more about […]
With the blooming of early flowers – at least here in southern New Hampshire – projects are blooming as well. Our clients across the board are asking us to develop projects from refreshed and new trade show environments to banking and commercial interior environments, and even to retail shops. Even in the face of inflation […]
This excellent overview of how we’re returning to trade show marketing highlights a number of trends and audience behaviors, as well as parsing some of the increased costs we’re seeing around getting to and from a show. Image 4 is in the vanguard of exhibit marketing firms helping to present our clients “face-to-face” as well […]
Ten industry insiders share their predictions on what’s in store for the upcoming year in trade shows and other events. Many attendees are optimistic about the return to face-to-face which hopefully points to a strong recovery in 2022. While some still see “virtual wrap-around” and hybrid events, others see the demand for face-to-face growing. Coming […]
We are all excited to get back out into the world of trade shows, conferences, and in person events but it won’t be back to the old normal for any of us. Marketers need to understand that customers and attendees alike are approaching events with a completely different mindset; do they still perceive your brand […]