PROJECT: Brand Format Development, New Branch Brand Execution CLIENT: Service Credit Union LOCATION: Concord, NH One of America’s Largest Credit Unions Expands its Branch Network Service Credit Union is expanding the retail branch network through New Hampshire and beyond. SCU contracted Image 4 to design the experiential brand elements of their latest branch in Concord, […]
Project Overview Members First Credit Union was first established as the Manchester Municipal Employees Credit Union by firefighter John Walsh in 1949. From John Walsh’s briefcase at the Somerville Street Fire Station in Manchester back in 1949 to an expansive field of membership that serves the entire state of New Hampshire today, Members First is […]
Project Overview Service Credit Union was established in 1957 to support military personnel and their families at what was then Pease Air Force Base in New Hampshire. Since then, it has grown to serve members all over the world. More than 800 employees provide financial services at 50 walk-in locations throughout New Hampshire, North Dakota, […]
Project Overview Founded in 1831, Dedham Institution for Savings is a cornerstone of the communities it serves. This history and presence is represented in their beautiful Neo-colonial corporate headquarters. As banking has changed, the branch and headquarters needed updating, and Dedham Savings turned to the team of NES Construction and Image 4 Branding for the […]
Project Overview Ion Bank, the refreshed former Naugatuck Savings Bank, is executing on a branch location expansion, as well as on a customer-acquisition plan. In addition to adding smaller, less costly and higher-value footprints in tightly-targeted communities, Ion is also refreshing their in-branch execution to present their authentic Brand – essential to differentiate the Brand […]
Project Overview Because customers are changing how they use the branch, the branch has to change to accommodate the new interactions. Michelle Barone-Lepore, SVP Marketing at Rhinebeck Bank led a program to refresh the brand presentation, as well as to optimize the Arlington branch. The project serves as a prototype for the optimization of the […]
Project Overview President Dick Berggren, a renowned automotive journalist and announcer, asked Image 4 to partner to develop information and interpretation graphics for the then in-concept museum. This relationship grew as the project grew, with Image 4’s content and copywriting and graphic design teams adding to the visual and storyline project of the exhibition. The […]
Project Overview Web and PR firm MPW Marketing and Image 4 teamed up to develop a rich program to drive membership and Brand Affinity for Audi Club. Creative directors for both firms collaborated to conceive a multi-prong outreach and experiential program that connected owners with the Brand and one another, to encourage members to explore […]
Project Overview The City of Claremont, NH was one of New England’s lost treasures – a former manufacturing town fallen on hard times. As the City worked to re-develop, Director of Planning and Development Anthony Lyons commissioned Image 4 to discover and present the business-facing side of the Claremont Brand. We engaged in a series […]