Whether you choose to come back to the workplace, or are required to show up in person, your office space has probably changed since you were last there. As the article points out, “a layout that is largely devoted to people working at serried desks alongside the same colleagues each day all feels very 2019.” […]
The “stay at home” versus “come back to the office” debate continues to roil and companies struggle to respond to the roller-coaster ride resulting from changing guidelines. Steelcase notes that “back to work” has impacted everything — people, places, buildings, travel, almost every interaction we have with other people. It’s impossible to look at only […]
We are all excited to get back out into the world of trade shows, conferences, and in person events but it won’t be back to the old normal for any of us. Marketers need to understand that customers and attendees alike are approaching events with a completely different mindset; do they still perceive your brand […]
After investing considerable time, energy and dollars into your customer experience program, are you really sure it’s working for everyone? This article lays out some important considerations for CX testing that many retailers tend to overlook: accessibility, omni-channel experiences, and payments. Accessibility, the author argues, remains one of the primary barriers to ubiquitous great customer […]
Mastercard CMO Raja Rajamannar suggests we should jettison everything we know about traditional marketing saying that the four P’s are no longer relevant to today’s consumer. He believes that technology in all its forms, including AI, 3D printing, drones and a host of other recent innovations, has fundamentally changed marketing as we know it and […]
What will fill McCormick Place’s space?
Intensifying competition from banks could persuade large credit unions — particularly those with more than $1 billion of assets — to join forces in 2021.
The company that helped popularize open office plans and lavish employee perks is trying to reinvent office spaces to cope with workplace sensibilities changed by the pandemic.
Organizations around the world have been forced to embrace remote work like never before.