Curated Content Archives - Page 2 of 20

Brain-friendly Workplace Design Benefits Employees… And the Bottom Line

Thoughtful workplace design not only helps neurodiverse employees to perform at their best, but a focus on elements such as comfort, lighting, and acoustics reduces overall employee burnout and encourages employees to embrace working in the office again. Image 4’s Experience Design Team approaches workplace design with these principles in mind. Contact us to find […]

Trade Show Industry Rebound Continues

According to a recent study by the Center for Exhibition Industry Research (CEIR), the trade show industry continues to come back, with full recovery expected in 2024. Here at Image 4, we’ve seen evidence of this with many customers updating their exhibits for a fresh look and to optimize return on investment. Read more about […]

The Future of B2B Trade Shows

This excellent overview of how we’re returning to trade show marketing highlights a number of trends and audience behaviors, as well as parsing some of the increased costs we’re seeing around getting to and from a show. Image 4 is in the vanguard of exhibit marketing firms helping to present our clients “face-to-face” as well […]

Watch These Top Retail Design Trends in 2022

Image 4
Curated Content, Retail
March 21, 2022

This excellent blog post from one of our go-to flooring suppliers hits all the design notes for today’s retail spaces. From connecting with your customer at the “speed of digital” to making the space welcoming and comfortable, retail design trends are reflecting our experiences in our homes over the past 24 months, yet with added […]

Industry Leaders Predict Massive Changes in Banking by 2025

In this data-loaded article, one thing jumps out – customers are both willing to pay for, and expect, your institution to deliver personalized advice and product recommendations. And though the branch count may diminish by 20%, the remaining locations will be ever more important in delivering the experience required to prevent customer migration to Fintech […]

3 Ways 5G Will Be a Game Changer for Small Businesses

Image 4’s Experiential research shows that people will utilize the method that matches their expectation of “friction” in a transaction. Picking up the phone may be more “friction” than a text, but then again, maybe not if you need to have a complex conversation. And Zoom may be higher friction than a simple call. Maybe […]

Trade Show Industry Leaders Share Their Predictions for 2022

Ten industry insiders share their predictions on what’s in store for the upcoming year in trade shows and other events. Many attendees are optimistic about the return to face-to-face which hopefully points to a strong recovery in 2022. While some still see “virtual wrap-around” and hybrid events, others see the demand for face-to-face growing. Coming […]

How Shopify Is Bringing Online Retailers Into the Future

Jeff Baker
Curated Content, Retail
February 21, 2022

Standing out in the crowded universe of online retail can be a challenge so many brands are turning to cutting edge customer experiences as a point of differentiation. One possibility is the new augmented reality experience offered by Shopify, which could also have applications in the real world, at events, trade shows, pop-up stores, or […]

Top Five Customer Experience Trends in Banking for 2022

“Serving specific community niches, better integrating data and striking the right balance between digital and human service are among the strategic routes that take CX from being a synonym for good service to a true competitive differentiator.” If customer experience is not at the top of your list, it should be: Here then is a […]