The industry’s consolidation rate has held steady at about 3.5% a year for the past 40 years, but institutions under $1 billion “don’t want to be the one big credit union that doesn’t get called up to do a merger” because now they’re competing against an $8 billion-asset credit union. Image 4 delivers strategic Brand support from rebrand to rollout, accelerating in-market acceptance through the Branch channel.

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