Survey: Most people will avoid post-pandemic trade shows this year

By Jeff Baker, posted on May 26, 2020

According to a new IBM Institute for Business Value survey, 75% of respondents said they would not be attending any trade shows and business conferences that will be held this year.


As it becomes clear that the value of trade shows is limited through 2020, many of our clients are asking us to design small, “curated” and “executive” events where attendees feel safer and more valued.

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