What happens when D2C brands grow up?

By Jeff Baker, posted on December 12, 2019


In the beginning, retail industry disruptors went direct to the consumer in a stunning repudiation of everything that previously existed, and it was the wave of the future. Then those brands went and disrupted their own models by opening their own stores, still forsaking the conventional wholesaling model in order to maintain control of the entire distribution process. Now, the disruptors are part of the disrupted.

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