When the Harvard Business Review released a study that called into question the idea that open office spaces lead to more effective collaboration, the designers at Perkins + Will had some questions of their own. Their conclusion: it’s not strictly a matter of “open” v. “closed” design concepts, but rather finding the right balance based on your own company culture.
Experience® Blog
How is the Customer Experience evolving? Does it mean offering more options? Quicker delivery? Faster checkout? All of the above? For retail, it means a solution-oriented environment rather than a sales environment, one where the retailer looks at what individuals need and how the company can help them buy. Read more about how AR, VR and AI are helping shape the CX of tomorrow.
Whether it’s “festivalization”, the way in which we handle the data we collect, or the globalization of the trade show industry, these are but some of the trends we’re following for 2019. Read more from Kai Hattendorf, CEO of UFI, The Global Association of the Exhibition Industry, on what to watch for next year. And while trends might be interesting to follow, he also cautions us not to forget about the basics, listing 5 factors you need to get right in order to please trade show visitors.
Although we are all used to having access to Wi-Fi wherever we go, the trade show floor is one place we may not be as easily connected as we’d like. There is still some confusion over what exhibitors can and cannot do when it comes to sidestepping the oftentimes costly show-provided Wi-Fi. This author presents four alternatives to help you avoid the exorbitant expense of in-booth internet access.
Research from Mintel has found that Millennials are more likely than older consumers to interact with their bank or credit union three or more times per month in a variety of settings, including visiting a branch close to their home, using their mobile banking app, and chatting with a customer service representative online. Many large institutions working hard to revitalize the branch experience to include more personalized advice centers, easy parking, drive-up windows, and coffee bars, in others words, making the branch visit an enjoyable part of their customers’ routine."
“Experiential marketing allows us to have that one-to-one connection with our consumer and see how they’re responding to our messages,” says Dana Gierka, marketing manager for Timberland. Read more about how the brand engaged with customers around its fall campaign, using a pop-up park, an urban greening project and a pop-up concept store on Fifth Avenue, complete with live birch trees, terrariums, a living green wall and a digital rain room.