How Chicago Lost Dominance Over the Convention Industry | Chicago Contrarian

By Jeff Baker, posted on July 28, 2021

As companies return to face-to-face sales development, Trade Show marketing is part of the mix. However, the cost increases throughout the support industries are threatening the industry as a whole, and skewing corporate ROI metrics for shows. This article reveals some of the “behind the scenes” costs and issues Trade Show Marketers have faced and will need to address in 2022.

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