Bringing Back Face to Face Marketing

By Jeff Baker, posted on July 28, 2021

The economy is recovering and clients across the spectrum are focusing on powering out of the recession. Particularly in the Boston-Metro area, commercial interiors and financial services projects are lined up through mid-2022. Although some travel and gathering restrictions may be in place in some areas of the country and world, a good portion of our corporate marketing clients are making plans for face-to-face sales at trade shows and events from September forward.

Image 4 is fortunate to have weathered the economic retrenchment quite well – many of our projects and marketing relationships are longer term and continued on as we worked through the various Covid wellness approaches. Our amazing team is still here and we are hiring to accommodate supporting our Commercial Interiors, Financial Services and Brand Environment clients across the country.

The marketing landscape has changed. Amazon’s hold on retail has expanded, on-line marketing and direct-to-consumer sales has grown, and apps and web portals have taken the place of in-branch visitations. We’ve accelerated trends by 5 years.

Yet in all our market verticals, clients are asking us for fresh designs. The demand is for immersive, branded spaces that help captivate and inform the customer, that deliver a safe experience while engaging prospects and facilitating much higher-value transactions. How you deliver Your Authentic Brand® in your face-to-face interactions will differentiate you from the commodity players and your competition. Because, as your customers and prospects re-engage with you, It’s About the Experience®