Manchester, NH – 14 March, 2022 – Image 4 has been recognized as a 2021 NEFMA (New England Financial Marketing Association) award winner in the category of Best Branch Brand Design for its Members First Credit Union Brand Design. An independent panel of judges selected the most creative, innovative, and successful campaigns among financial marketers […]
Image 4’s Experiential research shows that people will utilize the method that matches their expectation of “friction” in a transaction. Picking up the phone may be more “friction” than a text, but then again, maybe not if you need to have a complex conversation. And Zoom may be higher friction than a simple call. Maybe […]
“May you live in interesting times”…the traditional Chinese curse. And times certainly have gotten more interesting as we watch Russia attempt to re-write the post-WWII order. For marketers, it means a new level of uncertainty. Covid may be evolving to a point where we can societally manage the risk of infection. Tradeshows and Events had […]
Ten industry insiders share their predictions on what’s in store for the upcoming year in trade shows and other events. Many attendees are optimistic about the return to face-to-face which hopefully points to a strong recovery in 2022. While some still see “virtual wrap-around” and hybrid events, others see the demand for face-to-face growing. Coming […]
Standing out in the crowded universe of online retail can be a challenge so many brands are turning to cutting edge customer experiences as a point of differentiation. One possibility is the new augmented reality experience offered by Shopify, which could also have applications in the real world, at events, trade shows, pop-up stores, or […]
“Serving specific community niches, better integrating data and striking the right balance between digital and human service are among the strategic routes that take CX from being a synonym for good service to a true competitive differentiator.” If customer experience is not at the top of your list, it should be: Here then is a […]
Whether you choose to come back to the workplace, or are required to show up in person, your office space has probably changed since you were last there. As the article points out, “a layout that is largely devoted to people working at serried desks alongside the same colleagues each day all feels very 2019.” […]
Image 4 Strengthens Commitment to Universal Access New England Branding and Experience Design Agency Adds Braille Printing Capability Manchester, NH, February 15, 2022 – Image 4, an award-winning Experience Design firm headquartered in Manchester, New Hampshire, has redoubled its commitment to Universal Access. In addition to enhancing its website’s ADA support, the firm is […]
We’re talking Trade Shows again and why this could be the best Trade Show Season ever! It might be hard to believe, but 2022 could be the year your face-to-face program delivers the best results ever. I know you’re skeptical, so bear with me. Just 4 weeks ago, Image 4 attended our first in-person show […]